The 3rd Generation of Evoluzion

These 3rd-Generation EVOLUZION rods feature a redesigned C40 hybrid titanium blank that blends ultra-premium low-resin carbon material and titanium fibers for a uniquely crisp, sensitive, and powerful experience. Finished off with Torzite guides and the custom...

New Colors of the DT

MINNETONKA, Minn. (June 23, 2014) — From the tattoo parlor to the bait shop, the Rapala® DT® series is ready to roll up a sleeve and show off four fresh, new Ike’s Custom Ink colors — Girlfriend, Rasta, Mule and Bruise. Designed personally by Michael “Ike” Iaconelli,...

How to Choose Sunglasses

Fish relate to changes under the water – grass lines, rocks, depth changes, wood, or floating mats of debris, and your ability to see these subtle changes can determine whether you come in with 5 to weigh in, or an empty live well. One of the most important aspects of...

Rapala BX™ Baits Are Making Waves — LITERALLY

MINNETONKA, Minn. (June 23, 2014) — A surface-waking bait that swims with incredible, strike-inducing performance has to be built tough. Enter the new Rapala® BX™ (Balsa Xtreme) Waking Minnow. True to the BX Series blueprint, the BX Waking Minnow boasts a balsa core...