Rapala BX™ Baits Are Making Waves — LITERALLY

MINNETONKA, Minn. (June 23, 2014) — A surface-waking bait that swims with incredible, strike-inducing performance has to be built tough. Enter the new Rapala® BX (Balsa Xtreme) Waking Minnow.

True to the BX Series blueprint, the BX Waking Minnow boasts a balsa core encased in a durable copolymer shell for unrivaled toughness.

“The balsa cores gives you the buoyancy you expect in a Rapala bait and the shell gives it the durability to get hammered all day long,” says Rapala Bass pro Bernie Schultz, a shallow-fishing specialist who loves catching Bass on or near the surface.

“Like topwater fishing, throwing sub-surface baits like the BX Waking Minnow delivers some of the biggest thrills on the water,” Schultz says. “When big bass key on its unique, broad waking action, they’ll chase it down and you’ll often see them coming, waking right behind it. And when they hit it, hold on!”

Weighing 3/4 of an ounce, the BX Waking Minnow casts a mile. Schultz suggests launching it as far as possible and retrieving it slowly and erratically along fish-holding cover like brush, laydowns, weedlines, docks and the edges of lily pad fields.

“With its dynamic flashing, rolling action, it will pull fish out of the cover,” Schultz says. “It’s a great search bait. And not just for Bass — it’s a great multi-species bait, too.”

Combine those qualities with artful finishes and masterful action, and the result is beautiful and brawny bait that can handle a beating from the toughest of fish across the board.

The BX Waking Minnow features lifelike 3D eyes, finite scales and gill detail paired with an internal holographic foil for ultimate attraction. It comes equipped with three tough No. 5 VMC® Black Nickel Round-bend Treble Hooks that hold true and tight.


Measuring 5-1/4 inches long and weighing 3/4 ounce, the BX Waking Minnow reaps all the great benefits of the BX Series in the most common prey baitfish profile. It’s available in six color patterns: Blue Back Herring, Firetiger, Gold Shiner, Shadow, Smelt and Yellow Perch.

Rapala introduced the BX Jointed Minnow and BX Jointed Shad last summer after releasing the BX Minnow and BX Swimmer earlier in the year. Soon thereafter, Field & Stream magazine named the BX series a “Best of the Best” new lure for 2013.


Suggested retail price: $12.99