Big Bass will eat Small Lures – Livingston Walking Boss Jr.

MLF Pro Randy Howell shows us the newly designed Walking Boss Jr. from Livingston Lures. With all the innovative features and tantalizing walk-the-dog action the Walking Boss is known for, all packed into a smaller package. The Livingston Walking Boss Jr. was the key...

A NEW Stealthier JackHammer – the Stealth Blade with Brett Hite

In a wink, it flashes and disappears underwater. Suggestive of a prey fish tail-kick, the luminous blade hums a subtle but palpable harmony; seems to be singing directly to the bass. As the thin-edged razor cuts water with the speed and precision of a Santoku, it...

Ike’s Magnum Lover

You have heard Mike Iaconelli talk about the Molix Lover, now meet the new Magnum Lover. This unique blade type bait is going to fill a spot in your tackle box for sure. Find out how Mike fishes it. Get all of your Molix lures here. Green Top Sporting ...

Topwater with Ehrler

The topwater bite is about to get crazy as temperatures start to fall. Brent Ehrler introduces a new bait with a classic design. The new Keroll Max, is a jitterbug style lure with a couple of new twists. Find out what Brent thinks about it. Get all your Lucky Craft...

Biwaa Baits

Coming to a tackle shop near you… the new Biwaa line up caught our eye this year at ICAST. This new company produces some highest quality baits we have seen in a while. Here is a sneak peak.

Meet the Squeaky Lover

Michael Iaconelli introduces the new Squeaky Lover, a tweaked out in-line buzzbait from Molix. Ike explains a few of the features that set this bait apart.

Palaniuk’s Waking It

Elite Series pro Brandon Palaniuk talks about the Arashi Wake Crank from Storm and explains some of it’s features.

Why Choose Amphibia

FLW Tour pro Stetson Blaylock talks with Jeff Gibson the president of Amphibia Sports about a few features that set these glasses apart from all the others.