Sunline to Sponsor Major League Fishing

TULSA, Okla. (April 29, 2014) Sunline, one of the world’s top fishing line companies, has become a Jack Link’s Major League Fishing sponsor, the league announced today.

Sunline, a Japanese-based manufacturer, produces fishing line with a variety of materials, including nylon, fluorocarbon, polyethylene, polyester and metal.

“We are pleased to welcome Sunline as a Major League Fishing sponsor. Sunline is a tremendous company, with market share in more than 40 countries. Sunline will be an outstanding partner with Major League Fishing,” said Major League Fishing General Manager Jim Wilburn.

Sunline already has an established presence among Major League Fishing competitors. League anglers sponsored by Sunline include Tommy Biffle, Jason Christie, Brent Ehrler, Todd Faircloth, Tim Horton, Aaron Martens, Mike McClelland, Takahiro Omori, Dean Rojas, Morizo Shimizu and Gerald Swindle.

“Major League Fishing is extremely popular, and Sunline and its anglers already play a significant role in every Major League Fishing event,” said Nobuyoki Kajio, president of Sunline America. “We are extremely pleased to become an official Major League Fishing sponsor.”

Major League Fishing is a partnership between Outdoor Channel and 48 of the world’s best anglers. The league, which is now televising its fifth competition, features made-for-television bass fishing events that utilize a format that allows anglers to weigh all the “scorable bass” that they catch. The bass are immediately weighed after they are caught, and then they are released back into the water. Anglers know where they rank in the standings at all times via real-time leader boards. The competitors are not allowed to practice before events.

Major League Fishing’s Shell Rotella Challenge Cup, from Denton, Texas, is now being aired six times a week on Outdoor Channel, America’s Leader In Outdoor TV. Additionally, the Championship Round of the Challenge Cup will be broadcast on Sunday, May 11, at 3 p.m. (EST), on CBS Sports. The Championship Round of the General Tire Summit Cup will air on CBS on Saturday, August 9, at 1 p.m. (EST).

About Sunline

Sunline is a Japanese fishing line manufacturer that was established in 1977. The company produces every conceivable type of fishing line for every type of target and method. Materials include nylon, fluorocarbon, ultra high molecular weight polyethylene, polyester (polyethylene terephthalate), and metal. Sunline maintains top share in the Japanese fishing line market and exports its lines to more than 40 countries worldwide. The fundamental concept at Sunline is to produce a thinner, stronger fishing line. For more information, visit:

About Major League Fishing

Major League Fishing is a partnership that includes some of the world’s most talented, influential professional bass anglers and Outdoor Channel. For more information about the new game, with new rules and no limits, visit

About Outdoor Channel

Taking viewers across America and around the world on unparalleled adventures since 1993, Outdoor Channel is America’s Leader In Outdoor TV. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Kroenke Sports & Entertainment, LLC and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is received by nearly 40 million U.S. households – the largest outdoor TV footprint in the country – and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit Follow us on Twitter, Instagram and Facebook, and download our iPhone and iPad app. #WhatGetsYouOutdoors