BIRMINGHAM, Ala. — JL Marine Systems Inc., maker of the popular Power-Pole shallow water anchoring system, has renewed and extended its premier-level sponsorship for all Bassmaster tournament circuits through 2021, B.A.S.S. announced today.
The sponsorship includes the Bassmaster Elite Series, BassPro.com Bassmaster Opens, Academy Sports + Outdoors B.A.S.S. Nation events presented by Magellan Outdoors, Bassmaster Team Championship, Carhartt Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series and the “Super Bowl of Bass Fishing,” the Bassmaster Classic presented by DICK’S Sporting Goods.
Power-Pole stepped up from supporting sponsor to the premier level in 2016 and this year renewed the relationship through the 2019, 2020 and 2021 seasons.
“Power-Pole anchors have become indispensable equipment on the boats of competitive anglers, whether they fish the Bassmaster Elite Series or one of our grass-roots circuits,” said Bruce Akin, CEO of B.A.S.S. “Just a few years ago, you could identify a top-level pro angler by whether he had two Power-Poles on his boat. Now, almost everybody who is serious about bass fishing has them.
“We’re excited that Power-Pole has decided to continue this great partnership.”
The idea for the first Power-Pole anchor came to Florida resident and lifelong angler John Oliverio during a saltwater fishing trip about 20 years ago. Oliverio spotted several big snook on a sandy flat, but using a traditional anchor to hold his boat in place near the fish proved problematic due to windy conditions and the skittish nature of the fish.
Believing there had to be a better way, Oliverio built a model of the first Power-Pole out of LEGOs. Then with the help of his friend Len Mriscin, he eventually constructed a working prototype that he used during a saltwater fishing tournament in 2000.
He sold the first Power-Pole hydraulic anchor shortly after the event, and that led to the formation of JL Marine Systems, which now occupies a 38,000-square-foot facility in Tampa, Fla. Power-Pole has become a world-famous brand, and the shallow water anchors have become especially popular among serious bass anglers.
“B.A.S.S. has been a great partner over the years, and we are proud to continue our relationship as premier-level sponsors,” said Robert Shamblin, vice president of JL Marine Systems, Inc. “Our relationship with B.A.S.S. has always allowed us to showcase our products at the highest level of competition. B.A.S.S. provides a great platform for us to reach millions of bass fishing fans across the country. With all of the new and exciting changes at B.A.S.S., the next couple of years will be amazing, and we are looking forward to being a part of it.”
The sponsorship deal entitles Power-Pole to prime exhibition space during all 2019, 2020 and 2021 B.A.S.S. events, beginning with the season opener, the Basspro.com Bassmaster Eastern Open on the Harris Chain of Lakes, Florida, Jan. 24-26, and including the Bassmaster Classic presented by DICK’S Sporting Goods, scheduled for March 15-17 in Knoxville, Tenn.
The Power-Pole Captain’s Cash Rewards Club program will also provide a $1,000 contingency award to a qualified angler who wins an Elite Series event and an award of $500 to a Rewards Club member who wins an Opens tournament. Contingency awards also are being offered to winners of B.A.S.S. Nation, Team and College Series events.
About JL Marine Systems, Inc.
JL Marine Systems, Inc. is the developer and manufacturer of the original Power-Pole® shallow water anchor – the industry’s leading shallow water anchoring system for small skiffs, bass boats, flats boats, bay boats and more. Since their introduction in 2000, Power-Pole anchors have been celebrated among professional and everyday anglers.
JL Marine Systems offers four Power-Pole anchor models, in addition to spikes, anchor accessories, apparel and gear. With a relentless focus on customer service, JL Marine Systems is revolutionizing the industry with the development of technology solutions that are changing the fishing experience at the push of a button. Proudly made in the USA at the JL Marine Systems headquarters in Tampa, Fla., Power-Pole products are available via over 3,500 dealers, retailers and boat manufacturers worldwide.
B.A.S.S. is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 500,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), television show (The Bassmasters on ESPN2), radio show (Bassmaster Radio), social media programs and events. For 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Bass Pro Shops Bassmaster Open Series, Academy Sports + Outdoors B.A.S.S. Nation presented by Magellan Outdoors, Carhartt Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series presented by DICK’S Sporting Goods, Bassmaster Team Championship and the ultimate celebration of competitive fishing, the Bassmaster Classic presented by DICK’S Sporting Goods.