Livingston Lures Signs Multi-Year Major League Fishing Sponsorship Deal

TULSA, Okla. (April 10, 2013) – Major League Fishing announced today that Livingston Lures – a maker of exceptional, technologically advanced baits – has signed a multi-year contract to sponsor the league’s Cup and Select events.

“This is a strong commitment from a company within the fishing industry, and we couldn’t be more pleased to welcome Livingston Lures to Major League Fishing now and in the future,” said Major League Fishing General Manager Jim Wilburn.  “We have a product in Major League Fishing that is growing stronger in the marketplace every day, and Livingston Lures is a growing company with a great future. This is an excellent partnership.”

Major League Fishing, a partnership between Outdoor Channel and 24 of the world’s best anglers, features made-for-television bass fishing events and utilizes what is considered the most innovative format in competitive fishing. Among those 24 Major League Fishing anglers, four are popular and accomplished Livingston Lures anglers: Jeff Kriet, Byron Velvick, Randy Howell and Brent Chapman.

Major League Fishing is featuring two events this year. The first, the General Tire Summit Cup, recently completed is airing on Outdoor Channel, America’s Leader In Outdoor TV. The second event, the Shell Rotella Challenge Cup, is being broadcast throughout the second quarter 2014.

To learn more about Major League Fishing broadcasts, please visit:


The San Antonio, Texas-based Livingston Lures’ success has stemmed from the development of a proprietary internal sound chamber that emits a combination of sounds designed to attract fish and trigger aggressive, reactionary strikes. When making contact with water, Livingston Lures baits emit the sound of a distressed baitfish.


“Major League Fishing has captured the imagination of fishing fans across the country. The show presents competitive fishing in a creative, fresh way,” said Livingston Lures CEO Fred Battah. “At Livingston Lures, we’re taking an innovative approach to our sector of the fishing world and a partnership with Major League Fishing seems natural.”


Major League Fishing’s made-for-television events utilize a format that allows anglers to weigh all the “scorable bass” that they catch. The bass are immediately weighed after they are caught then released back into the water. Anglers know where they rank in the standings at all times via real-time leader boards in their boats. The competitors are not allowed to practice before events.


About Livingston Lures

Livingston Lures has built a reputation among top freshwater and saltwater anglers for premium quality baits that “flat-out catch fish.”  These hard plastic lures are designed to call the fish and meet the highest standards for swimming action with quality construction.  Every Livingston Lures’ bait features Electronic Baitfish Sound (EBS) technology.  Livingston Lures prides itself in providing the highest technologically advanced products to the angler at affordable prices.


About Jack Link’s Major League Fishing

Major League Fishing is a partnership of 24 of the world’s most talented, influential professional bass anglers and Outdoor Channel. Jack Link’s is the organization’s title sponsor. For more information, visit Follow us on Facebook.


About Outdoor Channel

Taking viewers across America and around the world on unparalleled adventures since 1993, Outdoor Channel is America’s Leader In Outdoor TV. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Kroenke Sports & Entertainment, LLC and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is received by 39.1 million U.S. households – the largest outdoor TV footprint in the country – and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit Follow us on Twitter and on Facebook, and download our iPhone and iPad app.