Livingston Lures Expands National Pro Team with Addition of Clay Dyer

SAN ANTONIO, TX – Livingston Lures is proud to announce the addition of Tennessee native Clay Dyer to the Team Livingston roster of national bass pros and fishing personalities. Dyer, a veteran of various levels of competition on the FLW and B.A.S.S. circuits, will wear the Livingston colors at the 2015 Southern and Central Opens, and possibly some select Northern Opens as he pursues his goals of qualifying for the Bassmaster Elite Series and Bassmaster Classic.

Clay Dyer joins Team Livingston

“My dream from childhood has been to fish as a professional angler, and with the abilities of all the anglers who compete as professionals, we as tournament anglers are all trying to find ways to put ourselves ahead of the competition,” Dyer said. “The technology that Livingston is applying to baits with Electronic Baitfish Sounds: EBS Technology™ is making the baits just as real as whatever the fish are feeding on. It’s going to give me an edge moving forward in my career. I appreciate a company that has the same standards, beliefs and qualities as my own family, and I’m very proud to be a member of the Livingston Lures family.”

Dyer competed in the FLW Series from 2004 to 2008, the FLW Bass Fishing League (BFL) in 2005, the Professional Anglers Association (P.A.A.) in 2008, and as a professional on the FLW Tour from 2006 to 2009. In 2012, Dyer fished his first B.A.S.S. Southern Open on the Harris Chain of Lakes in Tavares, Fl., and he’s stayed in the Opens ever since, fishing the Southerns and select Central Opens in 2013 and 2014.

“I’m a shallow-water power fisherman, but I think my versatility is one of my strengths,” Dyer said. “To be competitive at this level, you have to be able to catch fish in all conditions, and the advanced EBS Technology™ will allow me to be at the top of my game.”

In addition to his tournament career, Dyer is recognized as one of the most inspirational speakers in the country. He routinely spends 200 days a year on the road, travelling to charity events, churches, schools and outreach groups throughout the South, speaking about “how to be a champion in life” and dealing with diversity.

“I’m very excited to have Clay on Team Livingston,” said Livingston Pro & 2014 Classic champion Randy Howell. “He and I have been great friends for 15 years now, and Clay never ceases to amaze me with his determination and positive way of life! He’ll be a huge asset to Livingston, and I am thankful to call him a friend and teammate. Clay touches many people’s hearts across the country every year, and anyone who follows Clay will be motivated to live a more grateful life.”

Notes: Dyer has been featured on multiple national media outlets, including ESPN, Fox, CNN, CBS, Newsweek, USA Today and the 700 Club. Dyer grew up in Hamilton, Ala., and considers the Tennessee River chain his home waters.


Andy Morgan, 2013 & 2014 FLW Tour Angler of the Year
“Clay is a great man. He’s known very well worldwide, not only as an outdoorsman, but as a true giant among men.”

Byron Velvick, multi-time B.A.S.S. winner
“Clay Dyer is an inspiration to anyone who may think ‘I can’t’, ‘It’s just too hard’ or ‘This just isn’t possible!’ Clay has never ceased to amaze me with his driven fortitude and burning desire to fish competitively without excuses, and ignoring any so-called limitations. I’m thrilled to call him a partner/teammate as well as a friend.”

Stetson Blaylock, 2009 FLW Tour Rookie of the Yea
“I’m inspired by Clay’s work ethic, and feel that he is a great fit for Team Livingston. I’m pumped to have him as a part of the family.”

Hank Cherry, 2013 Bassmaster Elite Series Rookie of the Year
“Clay is a one of a kind. I’ve known him for many years, and if anyone in this sport deserves to be sponsored, it’s him. He has been such an inspiration to me that I named my only son after him.”