LIVETARGET Signs Sponsorship Agreement with Scott Martin

LIVETARGET announces that it has enhanced its Pro Staff team with the addition of FLW Tour pro, and TV personality Scott Martin along with his long-running TV show, Scott Martin Challenge to a multi-year sponsorship agreement.

IMG_7816Gary Abernethy, marketing manager of LIVETARGET commented on the selection of Scott Martin to the LIVETARGET team: “Scott brings to LIVETARGET a great blend of proven tournament fishing excellence along with one of the best media outlets via his TV show and recognized personality. We’ve talked to Scott over the years, and with his recent Angler of the Year achievement on the FLW Tour, and our ongoing growth at LIVETARGET, it was the right time to add Scott onto our team.”

Abernethy added, “Scott will help us in promotions with the media elements, but as with all our ProStaff, we look to use Scott and his proven skills as a leading bass angler to help us with our continued lure designs. It is great that Scott is also a multi-species angler, and that works well to help us across a product line that now has over 750+ lure models. We have plans to have Scott present tips and techniques to anglers so they can become better fishermen with LIVETARGET lures.”

Martin had his own interest in seeking a partnership with the LIVETARGET brand. “LIVETARGET is a company that has won a “Best of Show” lure award for 5 out of the past 6 years at ICAST, and man, they have some great lure designs. Not only are the designs impressive, but as a travelling tournament angler and television producer, I need a very wide spectrum of lures to use. LIVETARGET offers me the most impressive lure selections, and I really like the Match-the-Hatch® strategy of matching the lure to the local forage base. As a tournament angler, we all want a competitive edge, and the LIVETARGET brand will give me that advantage to win.”

Anglers will be able to view the Scott Martin Challenge TV show, which will air on multiple networks beginning in January (check local and cable listings for air times), plus learn tips and tactics he shares on his Facebook page, YouTube Channel and website:

In addition to Scott Martin, the current roster of LIVETARGET Pro Staff anglers includes: Dave Mercer, host of Facts of Fishing; Patrick Campeau, Canadian journalist and author; Henry Waszczuk, host of Fishing the Flats; Jason South, host of “Florida Adventure Quest” and two Bassmaster Elite Pros, Stephen Browning and David Walker. See ProStaff content online at:


Since its launch in 2008, LIVETARGET has grown into a full family of life-like fishing lures that Match-the-Hatch® to specific game fish forage, with over 750+ styles and colors of lures for fresh and saltwater fishing. The lures feature industry-leading designs in realism and workmanship that create award-winning lures that closely mimic nature’s different baitfish species. Headquartered in Ontario, Canada, LIVETARGET won ICAST Best of Show awards in 2010, 2011, 2012, 2013, and 2015. For more information contact [email protected]

Scott Martin has fished the FLW Tour for 16-years and is one of the winningest anglers to date on the FLW Tour and one of the select few that hold all of the FLW titles — Tour Champion, Forrest Wood Cup Champion, and Angler of the Year. He has fished 149 FLW events and has accomplished an amazing record that includes six tournament wins, thirty-four top-10 finishes, fifteen FLW Cup appearances and an FLW Championship. He has earned more than $2.3 million in tournament winnings. When Scott’s not traveling the world fishing tournaments, hosting promotions, filming or guiding, he especially enjoys spending time with his family. Scott has been blessed with a wonderful wife (Suzanne) and four beautiful children (Jacob, Reed, Hilary and Amelia.) They spend time traveling and enjoying the outdoors together.