MINNEAPOLIS (March 15, 2016) – Fishing League Worldwide (FLW) announced today that Jack Link’s®, the No. 1 U.S. meat snack brand, is the newest member of the FLW partnership team. The partnership offers FLW and Jack Link’s fans the exciting opportunity to bring together their passion for fishing and love of jerky.
“Every angler knows the key to staying fueled for long days on the water is with some protein-packed Jack Link’s in the tackle box,” said Kevin Papacek, director of marketing, Jack Link’s. “We’ve been feeding the wild side of fishing enthusiasts for a long time, so we’re excited to officially bring together our organizations to give our shared fans something to talk about.”
Jack Link’s will partner with FLW to feed the wild side of fishing enthusiasts across multiple events and platforms, including presence at FLW tournaments and expos, websites and on social media. Jack Link’s will also be the presenting sponsor of the third Walmart FLW Tour event of 2016, taking place April 14-17 at Beaver Lake in Rogers, Arkansas.
“The partnership with FLW gives Jack Link’s an exciting opportunity to reach new and existing fans within the FLW audience.” said Jeff Kjome, director of shopper marketing, Jack Link’s. “We love a good, friendly competition and we can’t wait to help fuel angler’s aiming to reel in the top prize!”
FLW and Jack Link’s are also teaming up for the National Fishing and Boating Expos being held at Walmart stores around the country, June 3-5. FLW and its partners will present a two-hour expo at local Walmart stores that will be packed with games, giveaways and fishing tips from FLW anglers for local fisheries to help families make the most of their time on the water. A complete list of Walmart stores hosting National Fishing and Boating Week expos will be posted in May.
“Jack Link’s is a protein snack brand that stands for quality, delicious products and fun,” said Trish Blake, FLW president of marketing. “FLW could not be more proud to be associated with such a reputable company. We look forward to building upon Jack Link’s relationship with FLW’s fan base.”
Jack Link’s snacks are packed with protein, low in fat, calories and carbs and can be stored in the boat, tackle box, truck or office for easy on-the-go snacking. Jack Link’s produces high-quality, great-tasting protein snacks made from lean cuts of beef, turkey, chicken and pork with flavors that range from savory to sweet to spicy and everything in between. Jack Link’s has something sure to Feed Your Wild Side™ and is available just about anywhere
FLW is the world’s largest tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money in 2016 across five tournament circuits. Headquartered in Benton, Kentucky, with offices in Minneapolis, FLW conducts more than 235 bass-fishing tournaments annually across the United States and sanctions tournaments in Canada, China, Mexico and South Korea. FLW tournament fishing can be seen on the Emmy-nominated “FLW” television show, broadcast to more than 564 million households worldwide, while FLW Bass Fishing magazine delivers cutting-edge tips from top pros. For more information visit FLWFishing.com and follow FLW at Facebook, Twitter, Instagram, YouTube and Periscope: @FLWFishing.
About Jack Link’s® Protein Snacks – Feed Your Wild Side™
Jack Link’s is a global leader in snacks and the No. 1 meat snack manufacturer worldwide. Headquartered in Minong, Wis., Jack Link’s is a family-owned company that represents a heritage of quality and consumer trust, with the mission to Feed Your Wild Side. Jack Link’s offers more than 100 premium meat snacks in a variety of flavors, sizes and price points, appealing to nearly every consumer and occasion. Check out JackLinks.com for more information on the brand.