Exmark Mowers Joins Ike Live as Show’s First Non-Endemic Sponsor

PHILADELPHIA, PA (January 22, 2015) — Professional Edge Fishing and Mike Iaconelli are excited to announce their first major non-endemic sponsor partnership with Exmark Mfg. Co. of the hit original fishing talk show, Ike Live. A live, digital experience, Ike Live airs twice a month at MikeIaconelli.com. Guests range from the stars of professional fishing to national sports and entertainment celebrities who love the outdoors. The partnership will be announced during the next show airing on January 26, 2015.

“I’m extremely excited to be working with Exmark in 2015, and am proud to help bring awareness of this superior brand of mowers to the sport fishing world,” states Iaconelli. “As a father of four who is always on the road, the last thing I want to do when I get home is spend all day mowing the lawn. Thanks to my Exmark, I can spend more time doing the things I love knowing my yard looks great!”

Exmark will utilize the Ike Live digital platform to further its commitment to solidifying their brand with the nation’s most active outdoor enthusiasts, as 75% of Exmark’s existing customers consider themselves to be avid fishermen.

“Mike’s ‘Never Give Up’ mantra, coupled with his charismatic brand essence and strong work ethic, are a perfect match for Exmark in demonstrating our commitment to quality workmanship, durability, and desire to create more free time for our customers,” remarks John Cloutier, Senior Marketing Manager at Exmark. “As evidenced by Mike’s


recent win on the Delaware River, it’s clear that he has an extremely passionate fan base who embraces his unique approach to professional fishing and enjoyment of the sport. We are thrilled to tap into Mike’s enthusiasm to help Exmark continue becoming the preferred mower brand among fishing and outdoor enthusiasts.”

Exmark will be unveiling a Take Back Your Weekends-branded content campaign and associated video submission contest (open for entries April 1 – June 30) that will include an all-expense-paid fishing trip with Mike in his hometown of Philadelphia, PA. Exmark will also be distributing original Iaconelli video content through a network of national Websites and publisher exchanges, as well as driving endemic and mainstream awareness of this initiative through a far-reaching broadcast, digital and print advertising campaign.

For more information or to schedule an interview, please contact Paige Miller with Professional Edge Fishing at (610) 687-2690, or by e-mail at [email protected].


Professional Edge Fishing, Inc. is a premier full-service angler management, representation, and marketing company specializing in the outdoor sport fishing market. Pro Edge understands the challenges that professional anglers face and combines traditional sports marketing knowledge with unparalleled access and expertise in the sport fishing world to create new opportunities as unique as each angler. The company’s aim is to help talented anglers achieve their goals on and off the water by maximizing their financial capabilities throughout their careers. Pro Edge is dedicated to providing anglers a full range of hands-on developmental services including contract negotiations and servicing, endorsement deal structuring, marketing and promotions, publicity services and media relations, social media and fan management optimization, personal brand building and merchandising, competition/seminar travel and accommodation planning, community involvement opportunities, and financial/legal services. For more information, contact Becky Iaconelli at (856) 521-0046, or by e-mail at [email protected].



A South Philadelphia native now living in New Jersey, Mike Iaconelli fell in love with fishing at his grandfather’s side in the Pocono Mountains of Pennsylvania. Mike began fishing in tournaments after high school, joined the pro-am circuit in 1993 and turned pro in 1999. To date, he has won six Bassmaster major titles (most recently, the Bassmaster Elite on the Delaware River in August 2014), the 2003 Bassmaster Classic, AOY in 2006, and has earned over $2,000,000 in prize money. He also runs The Bass Universityeducational programs (www.thebassuniversity.com), hosts the live Web fishing variety talk show, Ike Live, and created the Ike Foundation in an effort to get more kids fishing. For more information, visit www.mikeiaconelli.com.


Exmark Manufacturing was incorporated in May 1982 as an independent manufacturer of professional turf care equipment. Today, it is the leading manufacturer of commercial mowers and equipment for the landscape professional. In additional to designing, building and marketing quality turf care equipment; Exmark’s goal is total customer satisfaction. All Exmark products are designed to help customers increase productivity while delivering unmatched quality. Products are sold to distributors and dealers who share the company’s commitment to customer service and quality products. Learn more at Exmark.com.