Bass Pro Shops Signs Multiyear Agreement To Sponsor B.A.S.S. And Bassmaster Events

BIRMINGHAM, Ala. — Bass Pro Shops has signed a multiyear agreement to sponsor B.A.S.S. and Bassmaster events, B.A.S.S. announced today.

Under the agreements, Triton and Nitro will continue as premier, official boat sponsors of B.A.S.S. tournaments, including the Bassmaster Classic presented by DICK’S Sporting Goods, the Bassmaster Elite Series, the Bassmaster Opens Series, B.A.S.S. Nation competitions, and the College and High School Series tournaments.

Bass Pro Shops becomes a supporting sponsor of the Bassmaster Elite Series, a supporting and title sponsor of the Bassmaster Opens Series, supporting and presenting sponsor of the Carhartt Bassmaster College Series presented by Bass Pro Shops and supporting sponsor of the Mossy Oak Fishing Bassmaster High School Series.

“Triton and Nitro are among the most popular bass boat brands in America today, and we are pleased that they will again be showcased through their sponsorship of the Classic, Bassmaster Elite Series and other Bassmaster competitions,” said Bruce Akin, B.A.S.S. CEO.

“In addition, the support Bass Pro Shops is providing for our Opens, College, High School and other Bassmaster events is invaluable to our fans and the anglers competing in those tournament series,” Akin said. “This partnership not only serves our millions of fans and followers, but it also provides great opportunities for B.A.S.S. and Bass Pro Shops to reach new audiences and to grow the great sport of bass fishing.”

“We’re very proud to expand upon our longstanding support for B.A.S.S. through these significant partnerships with our fishing brands,” said Bass Pro Shops and White River Marine group founder Johnny Morris, himself a five-time Bassmaster Classic qualifier. “B.A.S.S. events help us advance our goal to connect more people to nature by engaging people of all ages and skill levels to the great sport of fishing.”

Under the agreement, all White River Marine and Bass Pro Shops brands will receive exhibit space in the extremely popular Bassmaster Classic Outdoors Expo presented by DICK’S Sporting Goods, as well as at Elite Series expos and other Bassmaster events during the 2019, 2020 and 2021 seasons.

As in previous years, most final-day weigh-ins for Bassmaster Opens tournaments will be held at the nearest Bass Pro Shops or Cabela’s stores.

Triton also will award two $500 scholarships to the winners of the Mossy Oak Fishing Bassmaster High School Championship.

The agreement includes advertising and promotion on behalf of Bass Pro Shops and White River Marine brands in B.A.S.S.’s industry-leading media, including Bassmaster and B.A.S.S. Times magazines,, Bassmaster LIVE programming and The Bassmasters TV show on ESPN2.

“B.A.S.S. and Bass Pro Shops share common roots, dating back all the way to the earliest days of B.A.S.S., when Johnny Morris was a Classic competitor and a rising star in our professional tournaments,” Akin added. “And we share a common dedication to conserving our natural resources and promoting sportfishing as a family recreation. We are especially grateful to see the history of our sport showcased in the Bass Fishing Hall of Fame located within Johnny Morris’ Wonders of Wildlife National Museum and Aquarium.”

About Bass Pro Shops
Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when avid young angler Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today the company provides customers with unmatched offerings spanning premier destination retail, outdoor equipment manufacturing, world-class resort destinations and more. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service. Bass Pro Shops also operates White River Marine Group, offering an unsurpassed collection of industry-leading boat brands, and Big Cedar Lodge, America’s Premier Wilderness Resort. Under the visionary conservation leadership of Johnny Morris, Bass Pro Shops is a national leader in protecting habitat and introducing families to the outdoors and has been named by Forbes as “one of America’s Best Employers.”

About B.A.S.S.
B.A.S.S. is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 500,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (, television show (The Bassmasters on ESPN2), radio show (Bassmaster Radio), social media programs and events. For 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.

The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Bass Pro Shops Bassmaster Open Series, Academy Sports + Outdoors B.A.S.S. Nation Series presented by Magellan Outdoors, Carhartt Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series presented by DICK’S Sporting Goods, Bassmaster Team Championship and the ultimate celebration of competitive fishing, the Bassmaster Classic presented by DICK’S Sporting Goods.