Ardent Adds 4 Elite Anglers to the Already Stacked Team

Macon, MO (January 27, 2015) – Ardent is announcing today the expansion of our 2016 Pro Staff Program –“Team Ardent”. New members this year include several outstanding B.A.S.S. Elite Series anglers:

Matt Herren – B.A.S.S. Elite Series Angler

matt herrenMultiple gear ratios, weight, feel, dependability are few of the features a reel must have before they go on my rods. Ardent has it all with the Apex line of reels. Whether it’s the Apex Elite, Apex Grand or the Apex Magnum, I have a lightweight, dependable reel that will get the job done!”





Russ Lane – B.A.S.S. Elite Series Angler

russ-laneA good friend of mine and top FLW Tour angler Michael Neal showed me some of his Ardent reels a while back. I had no idea that they had stepped up their game that much. After using the Grand and Elite reels for several weeks, I decided to go all in with Ardent for 2016. It’s pretty impressive that they can make a reel that weighs less than 6oz. and feels so smooth and solid!”




John Hunter – B.A.S.S. Elite Series Rookie

John Hunter“Going into my rookie season on the Elite Series, I wanted to fish with the best, which is why I teamed up with Ardent. The new Apex Grand reel is one of the lightest and smoothest reel money can buy.”




Brock Mosley – B.A.S.S. Elite Series Rookie

brock-mosely“I am excited to be a part of Team Ardent. Ardent makes one of the best reels on the market. They are super light, super strong, durable, and trust worthy when I am competing on the highest level. I look forward in working and growing with Ardent in the future.”



These top professionals will be joining other Team Ardent anglers including Denny Brauer, Pete Ponds, Fred Roumbanis, Clifford Pirch, Scott Canterbury, JT Kenney, Clayton Batts, Michael Neal, Bryan Schmitt and Jim Jones who will be competing in the B.A.S.S. Elite Series, FLW Tour & Major League Fishing tournaments.

The Team Ardent program is now entering its 10th year with over 250 North American Anglers who utilize Ardent reels, rods & reel care products. All Team Ardent members will be using a number of products this year including the Apex Grand, Apex Magnum, Wire, C-Force and Bolt spinning reels.. To learn more about becoming a Team Ardent Member contact [email protected]

About Ardent

With headquarters in Macon, Mo., Ardent designs and manufacture fishing tackle. Catch us at