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TULSA, Okla. – February 2, 2015 – Jack Link’s Major League Fishing will make its fourth appearance on a major television network when the Championship Round of the General Tire Summit Cup airs on CBS Sports. The competition, filmed in Waterville, Maine, will broadcast on February 8 during an hour-long special episode that will begin at noon ET.

“The appearance of Major League Fishing on CBS Sports validates its increasing popularity. From the time we started filming in late 2011, Major League Fishing has grown steadily. We’ve added anglers, we’ve added events and we are going to continue to grow. But it’s important to remember that we’ve grown because we produce a terrific television show. And we’re certainly offering an outstanding show from Waterville, Maine,” said league General Manager Jim Wilburn.

“We’re extremely pleased that Major League Fishing’s popularity is giving us the opportunity to appear again on CBS. In our sport, there has never been a show like Major League Fishing. Because of the tremendous response we get, we want to make sure we offer our anglers and our show as broad an audience as possible. A championship appearance on CBS accomplishes that goal.”

Developed through a joint effort between Outdoor Channel and two dozen of the world’s best-known bass fishing anglers, Major League Fishing takes viewers inside the boats of the competitors as they battle each other during a six-day event set in various locations across the country. The show captures their efforts as the anglers utilize a demanding format that allows them to weigh all the “scorable bass” they catch. Unlike other competitive fishing events, leaderboards in the boats allow anglers to know their standings at all times.

Produced by Winnercomm Inc. – an award-winning independent sports production company and division of Outdoor Channel, which is part of KSE Outdoor Group – Major League Fishing features such renowned anglers as Kevin VanDam, Skeet Reese, Mike Iaconelli and Gary Klein.

“We’ve continued to expand the Major League Fishing franchise as a result of the increasing popularity and demand for the unique bass fishing tournament. We’ve added an extra hour to the original series, as well as created ‘Major League Fishing GEICO Selects’ on Outdoor Channel. That combined with the General Tire Summit Cup Championship Round special airing on CBS Sports underscores how we’ve transformed the league’s casting and reeling action into thrilling TV content for broad audiences,” said Jim Liberatore, President and CEO, Outdoor Channel.

Major League Fishing was previously broadcast on CBS Sports twice in 2014 when the Championship Round of the Shell Rotella Challenge Cup aired on May 11 and the Championship Round of the General Tire Summit Cup aired on August 9. Now entering its fourth year on Outdoor Channel, viewers have been enjoying Major League Fishing’s non-stop action since the series launched on the outdoor entertainment cable network in 2012.

Whereas the CBS Sports finale is a one-hour show, viewers can tune into Outdoor Channel on Saturdays at 2 p.m. ET, Sundays at 4 p.m. ET and Thursdays at 10 a.m. ET to see two-hour episodes of the competition that takes place on lakes in the mid-Maine region. Outdoor Channel airs each competition in its entirety, including the championship rounds, followed by a tips and techniques episode featuring the finalists. Moreover, the Major League Fishing GEICO Selects hour-long series launched this quarter on Outdoor Channel with 24 anew anglers competing for one of six spots in a corresponding MLF Cup event.

About Jack Link’s Major League Fishing

Jack Link’s Major League Fishing is a partnership of 24 of the world’s most talented, influential professional bass anglers and Outdoor Channel. Jack Link’s is the organization’s title sponsor. For more information about the new game, with new rules and no limits, visit www.majorleaguefishing.com. Follow us on Twitter and on Facebook.

About CBS Sports

CBS Sports, a year-round leader in television sports, broadcasts a portfolio of events on the CBS Television Network, including the only television network with two football packages: the NFL’s American Football Conference and “Thursday Night Football” games; THE NFL TODAY; college basketball, including the NCAA Division I Men’s Basketball Championship; golf, including The Masters® and PGA Championship; college football, including the SEC ON CBS; and CBS SPORTS SPECTACULAR. In addition, the division includes CBS Sports Network, a 24-hour national cable network; produces INSIDE THE NFL for SHOWTIME; and partners with CBSSports.com in creating a recognized leader among sports Internet destinations.

About Outdoor Channel

Outdoor Channel has been taking viewers across America and around the world on unparalleled adventures since 1993. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of KSE Outdoor Group and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is received by nearly 40 million U.S. households – the largest outdoor TV footprint in the country – and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter, Instagram, Facebook and YouTube, and download our iPhone and iPad app. #WhatGetsYouOutdoors

About Jack Link’s

JACK LINK’S BEEF JERKY – Feed Your Wild SideTM: Headquartered in Minong, Wis., Jack Link’s is the leader in the meat snack category and fastest-growing meat snack manufacturer worldwide. The Jack Link’s brand represents a heritage of quality and consumer trust. Well known for its iconic Messin’ With SasquatchTM advertising campaign, Jack Link’s offers more than 100 premium meat snack products at retail outlets in more than 40 countries. Check out JackLinks.com for more information on the brand.

About General Tire

For 99 years General Tire has offered a complete quality line of ultra-high performance, passenger, light truck, off-road and commercial tires to meet all your needs. General Tire is a proud supporter of Lucas Oil Off-Road Racing Series, Best in the Desert Racing Series, Major League Fishing, Chili Bowl, Pro-Pulling, Late-Model Dirt Series, Drag Boat Series, World Cup of Softball, American Sprint Car Series, FreestyleMx.com Tour, Zero One Odyssey, and Spec Tire of Trophylite and JeepSpeed. Team GT supports off-road and short course teams including Mikey Childress, CJ Hutchins, Doug Fortin, Harley Letner, Jim Riley, Justin Lofton, Macrae Glass, Randy Merritt, Ray Griffith, Steve Alexander, Steve La Roza, Ryan Beat, Carl Renezeder, Robby Woods and Camburg Racing.