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“G” Man’s Classic Talk
It’s just a few days away…the 2017 Bassmaster Classic. In less than a week a new Classic Champion will be crowned, this year’s Super Bowl of bass fishing is setting up a bit different than in previous years. Mild temperatures will be on hand this week at Lake Conroe. Gerald Swindle checks in along with Alan McGuckin of Dynamic Sponsorships with a little pre Classic talk.
Get Hooked on Fishing at the Classic
HOUSTON — The 47th world championship of bass fishing, the GEICO Bassmaster Classic presented by DICK’S Sporting Goods is less than a week away. With larger venues and expected turnouts, new this year, B.A.S.S. has partnered with local organizations in Houston to bring a unique activity for kids to the event.
The Shell Bassmaster Get Hooked on Fishing presented by Academy Sports + Outdoors will be held outside at the George R. Brown Convention Center, Friday to Sunday from 10 a.m. to 2 p.m.
The event will host nearly 1,000 students from the Houston Independent School District and will feature activities and experiences supported by several local companies and organizations, including the Texas Parks and Wildlife Department, Coastal Conservation Association, Shell, Academy Sports + Outdoors and the Harris County – Houston Sports Authority.
B.A.S.S. has been working with the HCHSA for over a year to bring this program to life and take advantage of Houston’s size and amazing diversity. It is a great opportunity to reach out to a culturally diverse group of young people who may not get the chance to fish because of their location or lack of exposure to the sport.
“After taking our Casting Kids program to Central Park in New York City a few years ago and seeing the reaction of urban youth to fishing, we recognized that this would be a unique opportunity for kids in the Houston area,” said B.A.S.S. CEO Bruce Akin.
“We appreciate our local supporters who stepped up to sponsor buses to bring these school kids down to the GRB on Friday and look forward to more youth from the Houston area coming out over the weekend. We believe if young people can have a positive encounter with fishing in their youth, they are more likely to become good stewards of our fisheries and aquatic resources as adults.”
Activities at the event will include kids casting instruction, the dogs on the dock jumping dogs, and a kids fishing pond. The TPWD, with support from the Recreational Boating and Fishing Foundation, will also feature its Take Me Fishing/Vamos A Pescar Interpretive Trailer and Challenge, where students will learn about common Texas fish species and how to be a safe and ethical angler. The challenge is a small group activity requiring kids to answer basic fish and wildlife questions by seeking out the answers in and around the trailer. The challenge is offered in both English and Spanish, and encourages teamwork and exploration. TPWD will also promote their Fishing Tackle Loaner program that allows students to checkout rods and reels, much like a library book, removing one of the most common barriers to fishing participation.
“A Houstonian’s civic pride is a badge they wear with honor, but to see it in action is truly what it’s all about,” said Chris Massey, HCHSA director of events. “We saw just that as we encouraged our city to support the Get Hooked On Fishing initiative through community partnerships, and boy did they step up in a big way. Through their financial contributions we are able to sponsor 900 Houston Independent School District students to come out and get hooked on fishing!”
Additionally, Shell and the Coastal Conservation Association will be partnering on-site to promote conservation ethics and education among young anglers through the award-winning CCA Rising Tide youth outreach and education program.
Other activities include Bassmaster Elite Series pro Jacob Wheeler on-site signing autographs and special giveaways from Academy Sports + Outdoors for the first 1,000 children each day.
Akin also credited Bruce D. Oakley, Danilo Juvane, Laqrence Catuzzi, Callier & Garza, LLP, J. Kent Friedman, Hilltop Securities, Inc., Timber Creek Environmental, LLP and Manson B. Johnson for their help in making the Get Hooked On Fishing experience possible for so many Houston area students.
More information on the event and a full list of activities can be found on Bassmaster.com.
2017 Bassmaster Classic Title Sponsor: GEICO
2017 Bassmaster Classic Presenting Sponsor: DICK’S Sporting Goods
2017 Bassmaster Classic Platinum Sponsor: Toyota
2017 Bassmaster Classic Premier Sponsors: Shell Rotella, Yamaha, Berkley, Power-Pole, Huk, Triton Boats, Humminbird, Mercury, Minn Kota, Nitro Boats, Skeeter Boats
2017 Bassmaster Classic Outdoors Expo Presenting Sponsor: DICK’S Sporting Goods
2017 Bassmaster Classic Local Sponsors: Shipley Donuts, Academy Sports + Outdoors
About the 2017 GEICO Bassmaster Classic presented by DICK’S Sporting Goods
The 47th world championship of bass fishing, the GEICO Bassmaster Classic presented by DICK’S Sporting Goods will host 52 of the world’s best bass anglers competing for more than $1 million, March 24-26 in Houston, Texas. Competition and takeoff will begin each day at Lake Conroe Park (14968 TX-105, Montgomery, Texas) at 7:20 a.m. CT. Weigh-ins will be held daily March 24-26 at 3:15 p.m. in one of Major League Baseball’s Top 20 largest stadiums, the Houston Astros’ Minute Maid Park (501 Crawford Street, Houston, Texas).
In conjunction, the Bassmaster Classic Outdoors Expo presented by DICK’S Sporting Goods will be open daily only a block from Minute Maid Park at George R. Brown Convention Center, (1001 Avenida de las Americas, Houston, Texas) the largest in Classic history. Expo hours are Friday, March 24, noon – 8 p.m.; Saturday, March 25, 10 a.m. – 7 p.m.; Sunday, March 26, 10 a.m. – 4 p.m. All events are free and open to the public.
About B.A.S.S.
B.A.S.S. is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 500,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), television show (The Bassmasters on ESPN2), social media programs and events. For more than 45 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Bass Pro Shops Bassmaster Open Series, Academy Sports + Outdoors B.A.S.S. Nation presented by Magellan, Carhartt Bassmaster College Series presented by Bass Pro Shops, Costa Bassmaster High School Series presented by DICK’S Sporting Goods, Toyota Bonus Bucks Bassmaster Team Championship and the ultimate celebration of competitive fishing, the GEICO Bassmaster Classic presented by DICK’S Sporting Goods.
Todd Faircloth Previews the 2017 Bassmaster Classic
Todd Faircloth sat down with John Gothia of GOPHER Industrial to discuss the upcoming Bassmaster Classic at Lake Conroe in Texas.
Life in the Bass Lane
Fiercely competitive and fiercely loyal to family; Bassmaster Elite Series pros Chris and Bobby Lane bring to the bass fishing arena a refreshing blend of down-home charm and an ever-present potential for absolute fireworks.
These accomplished Raymarine pros both hail from Central Florida; and while Chris has spent the past handful of years in Guntersville, Ala., Bobby kept his residence in Lakeland. Prior to launching full-time fishing careers, Bobby owned and operated a landscaping business and Chris worked outside sales in Central Florida’s phosphate mining industry. Both recall pivotal moments that put them on course to the livelihoods they now enjoy.
“Growing up in Central Florida with lakes all around us and bass fishing is what we did; but once we realized you can make money at it, that was pretty awesome because it had been a dream of ours for a long time,” Chris said.
For him, claiming his first win — a 2006 Bassmaster Southern Open on Lake Okeechobee — lit the fuse on what has become an explosive career.
“That was the event that made my career possible,” he recalls. “The financial help was a big part, but the confidence boost was enormous.”
Bobby recalls his epiphany: “When my brother qualified for the Bass Fishing League (BFL) Regional in 2001. I said ‘Well if he can do it, I can do it.”
Fueled with this motivation, Bobby put his ambition to the test when he qualified to fish the BFL All-American on the Mobile Delta in May 2003. Finishing third earned him a $10,000 prize and stoked his fire in a big way.
“I said ‘I like the fishing more than I do the lawn business,’ so I fished the rest of that year and made some pretty good money at it,” Bobby recalls. “I decided to try and run the lawn company at the same time. I was actually losing money, so I decided to pursue my professional fishing career.
“It was that $10,000 check that I got on the Mobile Delta many years ago that allowed me to venture into the bass fishing world.”
Given Raymarine’s strength in some of the world’s most challenging marine environments, it’s no wonder the Lanes trust these electronics for the inshore and coastal fun fishing they often enjoy between bass tournaments. Those same features they appreciate for tracking down freshwater bass also serve them during snook, redfish, trout and tarpon missions.
“When you go saltwater fishing, one thing you have to be aware of is the depth; especially where there are oyster bays or rocks,” Chris said. “If you run aground and the tide goes out, you’re done. Understanding the depth and the contour lines tells you when to go in and when to stay out”
The same can be said for the nation’s tidal bass fisheries. From the California Delta, to the Potomac River, daily ebb and flow not only positions fish and stimulates feeding; this rise and fall serves as the gate attendant for fertile backwaters.
Beyond this tidal truism, both brothers said they find the principles of depth changes, fish and bait location and structure identification bearing similar importance in their fresh and saltwater pursuits.
“Seeing the different bottoms lets you know the kind of area you’re in and what the fish are looking for,” Bobby said. “Once you find that, it’s so easy to duplicate with just the touch of a button.
“For example, fishing Boca Grande pass for tarpon, it’s to be able to see how deep the fish are. Now, you can watch your bait go right to those fish and keep it there until you get a bite. It’s basically just catching a giant bass. Either way, freshwater or saltwater, Raymarine is exactly what I need to be a better fisherman.”
FAMILY PRIDE
Bobby and Chris’s older brother Arnie works full-time in sales for the family’s polyurethane/rubber lining business, which services the phosphate and amusement park industries. He fishes the Bassmaster Southern Opens and takes great pride in seeing his younger brothers excel at the sport’s highest level.
“I think it’s great when you follow whatever drives your heart,” he said. “If you want to become the best at what you do and follow your dream, if it works out, then that’s wonderful.
“With all of us growing up fishing together, we can all relate to that. Doing it professionally and making a living at it is a blessing. But we all still love to fish, even outside of tournaments, just for the peace and enjoyment of the outdoors. It’s in our blood.”
Noting that his “big brother” door is always open for advice, encouragement and, if need be, a firm opinion; Arnie said that camaraderie born of countless hours on the water intertwines three souls whose collective closeness defies the miles that sometimes separate them.
“Since we were five years old, our granddad took us fishing almost every weekend. It was inexpensive entertainment that provided a lot of family bonding time. It also provided a lot of food for us and, to this day, we still like to eat bass and other freshwater and saltwater fish.
“As we’ve gotten older, we’ve continued this tradition with our dad and granddad and that’s kept us all close. Even now in our 40s, hardly two days go by that we’re not talking about a tournament.”
BY THE NUMBERS
A quick look at the stats tell a tale of two individuals who clearly made the right decision to fish for a living. Bobby has amassed 30 top-10 Elite finishes, including a 2009 win on Kentucky Lake. He’s fished in nine Bassmaster Classics and came close in 2015 with a second-place finish on Lake Hartwell.
Bobby got his start in FLW competition with a strong track record in Costa FLW Series and Bass Fishing League tournaments. There, he earned 24 top-10s with two wins and one Forrest Wood Cup appearance. His combined career earnings are nearly $1.6 million.
Chris has built an impressive resume, with 27 Elite Series top-10s, six Classic appearances and seven victories (three on the Elites, three in the Bassmaster Opens and the 2012 Classic on the Red River). He also fished FLW events in his early years, where he compiled nine top-10s with one win on the Costa FLW Series. Chris’ career winnings total over $1.97 million.
COMPETITORS AND KINFOLK
Family members in the same competitive arena — that’s pure human interest mind candy. Do they get along? Do they cooperate? Well, such things take time. You gotta round off the edges, see the big picture and recognize who’s got your back.
Chris makes this point crystal clear: Notwithstanding their familial bond, both he and his brother want to beat everyone in the field at every event and that includes one another.
Bobby broke it down real for us.
“In the beginning, it was like: he’s not paying my bills, I’m not paying his bills; you go catch your fish, I’ll go catch my fish; we were true competitors,” Bobby said. “Moving forward now, having my brother on the Elite Series with me has actually strengthened our relationship — like we were when we were younger.
“It costs a lot of money to be a professional fisherman and when you first get into it without sponsors, which neither of had a lot of sponsors, it’s tough to survive. Now that we’ve gotten ourselves established in the sport, and we’re both a little bit better off, we have become true brothers; blood to the core. I know if I need anything to call him and he knows the same about me.”
Bobby said he and Chris try to keep one another tuned into each event’s key details of habitat and tactics. Two sets of eyes looking with mutual interest make it easier to dial in the game plan, especially given their similar fishing styles.
“The biggest thing about having your brother on the tour and having another brother as a professional fisherman is that you have somebody you can trust, you have somebody you can relate to with the situations that come up,” Chris adds. “If you ever need anything, you know you have someone there that will help you.
“We’ve always worked as hard as we can to succeed, so we never really give one another anything (specific fishing info). If either of us needed any help, we’d give it it; but we’d expect it back down the road somewhere.”
RAY SAVES THE DAY
In addition to counting on one another, both Lanes have come to rely heavily on their Raymarine electronics. Noting that the old days of sticking a rod in the water to check his depth are long gone, Bobby said his Raymarine eS127 MFDs prove indispensable from shallow Florida lakes, to the glacial bodies of northern tournaments. Regardless of depth, he said, it’s all about understanding what’s below.
“I want to know everything I’m looking at on the bottom; I want to know everything around me,” Bobby states. “I want to know that the topographic features are where I want to be; and I want to know how I can navigate there.”
Clarity is key, for navigation and target identification. Case in point, at the first Elite event of 2017 on Tennessee’s Lake Cherokee, Bobby spent much of his time vertically dropping to specific fish that he identified on his screen.
“One thing that is very important to me is how clear my bait appears when I drop it past my trolling motor and I can see it just off the bottom,” he said. “I’ve played with other units before, but Raymarine definitely has the clearest, most sensitive screen I have ever seen.
“At Lake Cherokee, it was so obvious when a fish came up and looked at my bait and when there was nothing there at all. My Raymarine eS127 let me know exactly what was going on down there and keeping the bait on the graph at a times so I could see what it was doing was very easy.”
Sharing such observations has become something of a brotherly bonding element.
“It really helps having Chris and I on the Elite Series and Arnie (fishing regional events), because we help one another maximize our Raymarine units,” Bobby said. “I can say ‘Chris, look at this on your graph and try it. Here are 15 spots that look exactly the same.’ Or he can say, ‘Bob, get in this depth of water.’”

Admitting that he simply cannot compete without his Raymarine eS128, Chris makes an interesting observation about such reliance.
“It can play to your advantage, but if you don’t know how to operate your electronics, it can play to your disadvantage,” he said. “I know for sure that Raymarine has enabled me to be successful by making these units very simple for me to understand.”
A big fan of that crisp CHIRP clarity, Chris also appreciates the reliability of his unit’s precise mapping functions. This came in handy during his 2015 Elite Series win on the Sabine River. Navigating long stretches of often narrow waterways proved challenging, but with Raymarine guiding his course, he found his way in and out of the key areas.
“When you have to make a long run, that Raymarine mapping is key,” he said.
Another example of electronics impact came during Chris’ third-place effort at the 2015 Elite Series event on Lake St. Clair. Big smallmouth tend to congregate around particular types of bottom — in this case, grass clumps — and being able to identify these high-percentage spots kept him around the right fish.
Echoing these thoughts, Arnie said he’s particularly fond of the superior sonar and DownVision imagery he gets on his 9-inch aSeries touch screen units. His national travel may be less than his siblings, but competition takes him out of state throughout the year and dependable electronics has helped him expand past the familiar.
“Those are my eyes underwater,” he said. I feel like that can help me target the areas that I’m still learning, which are away from the shallow zone of five feet or less, that we grew up with in Florida.
“When I’m fishing offshore in those deeper lakes, the clarity of my Raymarine electronics helps me expand my understanding of these waters. We pretty much have the shallow stuff figured out, but the great image my Raymarine units give me has helped me get a handle on deeper fisheries.”
See the full Raymarine line up here.
Follow the Lane brothers on Facebook
The Wait is Over
You may have heard the buzz by now about the new signature series of rods coming from Daiwa, this week they will be released at the 2017 Bassmaster Classic. Here is a look at the rods designed by Ish Monroe.

