How Lowen Fishes It

Bill Lowen introduces the Opti Grub from Optimum Baits. Bill explains a couple different fishing options including the way he likes to throw it. Get the Opti grub...

Approaching Laydowns with the ima SquareBill

When Bill Lowen and the ima engineers developed the shallow-diving Square Bill crankbait to be the ultimate heavy cover grinder, they made it as snag-free as any lure with two sticky-sharp trebles can be. As a result of its unique design, it comes through rock, wood...

Worming the Shaker

Bill Lowen doesn’t like to talk about it on tour, but one of the best ways to fish a crankbait is not to burn it, or retrieve it a moderate pace, or even take it for a slow stroll. When pressured fish want a hard bait, but won’t bite when it’s just proceeding forward...

Lowen’s Lure Selection

Bill Lowen shares the baits he used this past week at the Bassmaster Elite Series tournament on Table Rock. Get all of Lowen’s tackle here. SFT Green Top Sporting Goods Hi’s Tackle Box See more from Table Rock here. “They Said It” Cliff Notes: Volume 17 Montgomery Re...